Scott McCrindle, Web Designer

Trying to get a few minutes of time from someone for a survey is tough enough, but when the Barrie Telecommuting Project needed to attract busy commuters, they needed something special.

The site is part of a multi-faceted marketing campaign to entice commuters to complete a short survey. The design needed to be age-neutral, fun and free of political bias.

The illustrations were all original art work done with felt-tip marker on paper, scanned and traced into vector format. The simple and fun look and feel of the visual site elements and the sparse colour palette was maintained across both web and print materials.

Take a look at icommute.ca.