Having been a part of the modern environmental movement now for over a decade, one thing has become very clear to me. Nobody cares. Wait – let me type that again. Nobody cares.

What people do care about is money. And I think that I am only fooling myself if I run around preaching green this and green that and expect basic human nature to suddenly and fundamentally change.

Where did I read once that if you want to change the world, you need first to change yourself? Well, here goes.

I will learn the language of the economy. I will learn the tools of the corporation. I will learn the techniques of politicking. And perhaps most importantly, as the Jedi Master Yoda told young Luke Skywalker, I will start to unlearn what I have learned.