Death of an Environmentalist
Environmentalism is the new F
-word. And so, from here on in I am going to try to remove the word entirely from my spoken and written vocabulary.
Having been a part of the modern environmental movement now for over a decade, one thing has become very clear to me. Nobody cares. Wait – let me type that again. Nobody cares.
What people do care about is money. And I think that I am only fooling myself if I run around preaching green this and green that and expect basic human nature to suddenly and fundamentally change.
Where did I read once that if you want to change the world, you need first to change yourself?
Well, here goes.
I will learn the language of the economy. I will learn the tools of the corporation. I will learn the techniques of politicking. And perhaps most importantly, as the Jedi Master Yoda told young Luke Skywalker, I will start to unlearn what I have learned
.
February 15th, 2007 at 16:05
Dude,
I love your rant!
February 23rd, 2007 at 12:52
You make a good point.
Also enjoyed reading about your recent adventures.As I’m planning my trips and can hardly wait to get out in the woods.
March 19th, 2007 at 13:07
Well spoken, padawan! You have arrived at a interesting point in reality – a point that 99% of society does not know exists. I support your decision to hang up (metaphorically) the old ways of thinking. Although I don’t think that learning the corporate mind-set will assist you in achieving eco-effectiveness, I do think that putting yourself on a better path will. I do love the beer analogy – that is what it’s all aboot after all! Keep on smiling!